Helping humans & brands for good

From brand strategy to copywriting, the work of better tuesdays is built for purpose.

How I can help

The studio works with agencies and in-house teams of all sizes, across the UK & Ireland. Over the past 15+ years, I’ve worked with various brands across multiple industries including FMCG, pet wellness, Femtech, and hospitality.

    • Tone of voice creation and/or development

    • Brand and content strategy

    • Getting to the core of what makes your brand unique

    • Connecting brands to people (and their hearts)

    • From TV ad scripts to taglines, I can help write the words so that you or your team don’t have to

    • Places you’ll see my words include: packaging, digital product, print materials, event spaces, CRM, TV & radio scripts, birthday cards to my cat

    • If you need someone who can squeeze lots of information into a handful of words, I’m your guy.

    • I’ve managed teams of brilliant designers and copywriters over the years, it’s one of my favourite things to do.

    • I’ve run lots of workshops for teams and organisations over the years. From tone of voice training to coming up with a name for a new brand, you name it I’ve created slides for it.

    • No typo is safe.

The better approach

Briefing, guiding and the general hand-holding of freelancers can be a bit of a drag, especially when you’re having an already busy week, which is why I take a different approach; one that’s focus on protecting your time instead of wasting it.

  • I’ve led my fair share of creative teams so I understand more than most that sometimes there aren’t enough hours in the day to write a brief for another freelancer.

    A quick 10 minute call does wonders and I can usually run with things from there. I once fixed a leaking tap in my bathroom, with absolutely no previous plumbing experience. I can figure most things out.

  • When we work together, I love to dig my nose into any or all insights you have on the project, brand, or product.

    Send whatever you have, and I’ll take it from there.

  • I work mostly on my own but I love being part of a team too, so slot me in wherever and whenever you need me.

Past projects

Build a cat brand from scratch

We were briefed to concept and create a new fresh cat food brand & tone of voice that speaks to cats and their people. Easy.

We built a brand voice that helps cats and their people feel seen, and developed a messaging and brand storytelling strategy to set Marro up for long-term success. We also hugged a lot of cats.

Tone of…...

bark

Defining a brand voice that is as unique and fresh as the food Butternut Box makes. A voice that doesn’t conform to trends, one that stands the test of time, and most importantly, a voice that connects with customers (and their humans).

Woof.

Rescue from Home

The brief was simple: raise brand awareness, motivate people to send much-needed funds for dogs in need, and give customers a morale boost during the first Covid lockdown of 2020.

Enter Rescue from Home. A campaign created in partnership with Wild at Heart Foundation to bring 5 rescue dogs from abroad back to the UK, and raise money for their care while they waited for their forever homes. The fundraising target was £5,000. We raised over £18,000. And the dogs found their forever homes too.

Client
Wild at Heart Foundation x Butternut Box

Services
Creative Strategy, Copywriting

Services
Copywriting, Creative Direction, Brand Positioning & Strategy

Client
Marro

Services
Brand Positioning & Strategy, Creative Leadership, Copywriting

Client
Butternut Box

Make fruit & veg cool

innocent's Sow & Grow campaign is one that is designed to inspire and educate little people about how to grow their own fruit & veg.
They needed to get people talking about this campaign and so I was tasked with writing a script for a promotional video that would capture the imaginations of the cast members (aged 6-7).

The results? 45,000 school children applying for their own Sow & Grow kit, multiple mentions across online media, and getting to ask questions like ‘If an onion could talk, what would it say?’

Services
Script writing, Working with kids & broccoli

Client
innocent Drinks

Package up a poo (bag)

Taking loads of important information about an everyday product like poo bags and making sure the right stuff is selected so that it can fit on tiny cardboard spaces.

And try to make it a bit fun to read too, obviously.

Services
Copywriting, Creative Direction, Some poo puns

Client
Butternut Box

Brands I’ve worked with